Muscle & Fitness

Muscle and Fitness Platform
american media inc logo

American Media, Inc. (AMI), is an American publisher of magazines, supermarket tabloids, and books.


New York, USA

Muscle and Fitness logo

Rebranding and

Muscle & Fitness is an American fitness and bodybuilding magazine founded in 1935 by Canadian entrepreneur Joe Weider.

It was originally published under the title Your Physique, before being renamed to Muscle Builder in 1954, and acquiring its current name in 1980.


AMI decided in 2013 to update their current code base in Drupal 6 to Drupal 7, the main objective was to support more users, have better support for mobile devices and become a super fast site.


We worked on the site migration from Drupal 6 to Drupal 7. The job involved data and module migration.

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custom module development

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modules update from 6 to 7

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data migration from 6 to 7

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theme development

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responsive design

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performance tuning

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amazon web services setup for production

After the migration we were in charge of maintenance of the site, core update, modules updates, migration from DFP Tags to GPT tags. Improvements on the advertisement load and support to diverse advertising networks like Taboola, Google Ad sense, Gum Gum, Infolinks and others.


Social Networking