UNICEF Kid Power

UNICEF Kid Power


What's is it?, is a philanthropic initiative that was launched in 2015 as a division of the US Found for UNICEF. It marks UNICEF’s first foray into the hardware space. UNICEF Kid Power, with the help of California-based technology firm Calorie Cloud and design studio Ammunition, developed the world’s first "Wearable for Good" activity tracker called Kid Power Bands.

These bands act as a kids’ fitness tracker bracelet that connects to a smartphone app. The app lets users complete missions, which counts total steps and awards points. The points then unlock funding from partners, which is then used by UNICEF to deliver packets of therapeutic food, also known as RUTF, to severely malnourished children around the world.

Doing and sharing their activity, the kids are making a world impact saving lifes.


After the success of the first version, UNICEF was looking for improvements in the platform to make more impact. They wanted to create a new and improved app and they were looking to have more user interaction providing a set of web tools for teachers and other child group organizations, like sports teams, boy scouts among others.

They were looking for our experience in order to create a backend with two main parts, a REST API to be consumed for the UNICEF Kid Power Applications and Web Operational Center to administer and provide content for the entire platform.

Also, They wanted to provide a web experience for teachers and other users with more web applications in order to allow them do more activities and keep doing more impact.


Using Laravel we were able to create a solid REST API backend to be consumed by the apps, the REST API is using the latest techniques to provide the best quality and secure services, like JWT, JSON among others.

We have implemented an Operational Backend for administrators to manage all the platform content and configurations.

We implemented a Web application for educators and parents for Teams called Omega. This application is running as a full SPA that consumes the services created for the mobile App, this was possible doing an Agile development with constant improvements and using Vue.js as a framework to improve the user experience progressively.

We implemented a new product called UNICEF Kid Power Ups, where the educators have a series of videos that they can see with their students, after watching ten videos a RUTFs is unlocked by the Team.

We implemented several reports to get analytics of the impact that the users are doing.

Using Wordpress, We did a new website for the program (unicefkidpower.org)

We did the entire infrastructure of the backend, from the design, the setup, the monitoring, backups, security and the current maintenance.

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Ryan Modjeski, Managing Director, UNICEF Ventures

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